How to shape public opinion and influence people
The official WHO documentation includes a public guideline on launching vaccination campaigns. The document outlines the main course of action on how to encourage people to get vaccinated; how to build media presence and shape public opinion on immunization; how to impact different communities and social groups; how to involve politicians, experts, and influencers; how to engage on social media in order to influence vaccination decisions. In short, how to launch the plan, the implementation of which we are currently witnessing every day.
